Gabinet Kosmetyczny Stefańska
- Role
- Design, build, deployment and maintenance
- Year
- 2023
- Stack
- Astro, TypeScript, Tailwind CSS, Vercel
- Analytics
- Google Analytics 4, Google Tag Manager, Google Search Console
- Status
- Live
The challenge
The salon has been open in Turek for over twenty years and takes appointments by phone only. So the site has one job: to reach someone looking for a beautician nearby and get them to that number.
The approach
Instead of one long page there are twelve: a page per service category, and separate pages for individual treatments and the questions clients ask anyway. Each answers a different query rather than competing with the others for the same one. The whole thing is static: pages are generated at publish time, so the browser gets finished HTML and waits on nothing that would have to come from someone else's server. Astro, hosted on Vercel, no external scripts. Structured data describes the salon as a local business with its address, opening hours and phone number, so the search engine has the full picture before anyone clicks. Measurement and consent from day one: analytics wired in through a tag manager, Search Console since May 2023, and a consent banner that stores nothing analytical until the visitor decides. Rankings and traffic are monitored, and new content keeps being added.
The outcome
The site has run without interruption since May 2023 and remains under maintenance. Traffic and ranking figures are being compiled and will appear here along with the measurement window.